About us

Of Family & environmental protection

Time for Nature

"The Ulten Valley in South Tyrol is a rare vale. Untreated and natural, old-established - somewhat as if time had stopped. In the most positive sense, of course."

„Time for nature“ – that is what Laimer stands for. As a child of the rustic Ulten Valley, a deep relation to the nature and particularly to the forest, was practically laid into the paths of Patrick Laimer, the founder and CEO of LAiMER. A few years ago, to be precise in 2012, the skilled joiner combined his passion for the material wood and his enthusiasm for watches - and, thus, finished his first wooden watch. Out of wooden residuals. The first step for the fulfillment of his dream has been taken. Until this very day every single one of the models, which number increased significantly by now, is exclusively made out of FSC-verified wooden residuals of the furniture industry. This wood comes from sustainable, close-to-nature forestry, which furthermore marks up by means of high social standards and the careful use of resources. Besides, the watches are a real eye-catcher and a statement for nature and environment.

The watch made of nature

That's how environmental protection is trendy:


Via Johann Kravogl 8

39011 Lana (BZ)


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Our team

Patrick Laimer


Patrick is the Founder and CEO of the LAiMER Ltd. As a former Carpenter he already worked for over 10 years in the woodworking area; therefore his love to the material.

Veronika Egger


Veronika, the women alongside Patrick, founded the company in 2012 together with him and is, ever since, responsible for the management and marketing.

Benjamin thaler


Also Benjamin as a former floorer does not work with the material wood for the first time. In the Back Office of the company he is responsible for different processes like the merchandise management system, Delivery and Administration.

Natalie Hafner


Natalie responsible for everything in connection with graphics and design. She looks after the webshop, but also other projects just like e.g. City Watch.



If you've ever been in contact with our customer support, you probably spoke with Martin. He is our customer happiness manager, but he is also responsible for dealer support and sales in our Woodstore.

Wolfgang pur


Wolfgang manages the warehouse; he is responsible for the final inspection of our products wraps them ready for dispatching.

Our sales representatives

Michael Kretschmer | Bavaria
Ulrich Roßmann | Baden Wuerttemberg
Sascha Beuth | North Rhine-Westphalia
Roland Koppe | Bremen / Lower Saxony
Frank Nordin | Saxony / Brandenburg
Thorsten Nordin | Saxony / Brandenburg
Horst Koller | Austria
Hermann Rieger | Austria
Caucia Davide | Northern Italy
Marco Dri | Central Italy
Vincenzo Campanile | Southern Italy
Markus Tauber | Switzerland

LAiMER supports

LAiMER supports

hektar nektar

We support HEKTAR NEKTAR in rebuilding the bee population. The founders launched the "PROJECT 2028". The goal: increase the bee population by ten percent within ten years.

Mehr dazu

Laimer supports


We support the Mama Earth Foundation, which stands up for reforestationand other important subjects like the stop of the livestock farming for over 25 years.

To Mama Earth

Laimer supports

athletes & clubs

We support different local athletes and clubs.

Learn more

LAiMER supports


We donate to NABU - the nature conservancy association - the oldest and strongest in members nature conservancy association.

To Nabu